caparol

The color-design-studio is the technical foundation of Caparol – a company specialized in paints and building materials. It is used to create new collections and to test new tools for consumers. Contentwise this stop-motion-animation demonstrates different areas of the color-design-studio. Produced as an eyecatcher for exhibitions, the film was designed to be visually compelling even without sound. Every scene was conceived to incorporate new effects to be attractive to walk-ins. The film is done without digital effects and all movements and animations are created in the physical world.