global supermarket

It seems as if consumers these days are driven by one motivation only: cheap shopping. The hidden paradox is that these low prices actually come at a high cost to those at the bottom of the food chain. Exploitation, hunger and other health-issues and ultimately injustice come in disguise of third-world problems, but are directly caused by first world consumers. Global supermarket is a fictional campaign designed to relink product and source; to raise awareness for the stages involved up to the moment of consumption.