Now the well-known centaur logo was to be set into a modern context with a campaign and a mural.
German drugstore chain Rossmann has been using a façade close to Hannover’s central station for advertising since a couple of years already. Now the well-known centaur logo was to be set into a modern context with a campaign and a mural. The basis for the design was a survey on “quality of life”, referencing the responses with drugstore products. The final artwork was painted within eight days.
Year: 2015
Genre: Advertising / Muralart
Format: 12 x 17 m
Location: Hannover