vitra karo


We were hired to conceive and produce an informational film for Istanbul based tile producer Vitra Karo to introduce their new color palette. To gain attention on fairs and exhibitions, they specifically asked for an unconventional approach. We created almost 3000 frames out of roughly 1800 mosaic tiles of different colors, rearranging them by hand like oversized pixels in a digital painting. To allow for international voice-overs, we only used text where necessary and took care to choose international terms.