converse – just add color

Early 2012 we became part of the CONVERSE campaign “Just add color”. Organized by CROMATICS and Schröder&Schömbs, we implemented our own concept in Berlin, Hamburg and Cologne. Driven by the idea “The world needs color”, we designed larger-than-life action-paintings of the celebrated Chuck Taylor by painting with silicone and filling in the blanks with color-filled fire extinguishers. Live-painting with fire extinguishers and watching the hidden shoe outlines repel the paint – both a lasting commercial wall design and a good show for the numerous pedestrians.